Archive | November, 2009
The AdWords New Ad Formats Initiative
Black Friday may be behind us, but Cyber Monday, one of the busiest days of the year for online retailers, has just begun. And just as users’ searches for Cyber Monday deals and information have increased over time, so have their expectations about the…
Continue reading...Product extensions available to all U.S. advertisers
24. November 2009
Beginning today, all U.S. advertisers can get started with a new feature of AdWords called product extensions. Like Ad Sitelinks, which we introduced earlier this month, product extensions are a way for you to enrich your existing AdWords ads with more…
Continue reading...Think2010: Experimentation is worth the risk
24. November 2009
When it comes to testing and experimentation, there’s always a risk-reward scenario to play out. You could go with what you know and what feels comfortable — or you could try something new and see how it fares. It could really pay off, but it could al…
Continue reading...Take advantage of advanced reports
19. November 2009
For a long time, the Report Center has been the place to go to find detailed data about your campaign performance. Reports with dimensions like geographic performance and time of day can give you new insights through metrics that aren’t available on th…
Continue reading...Think2010: Recap of the Four Winning Moves webinar
17. November 2009
Last week, Google’s US Managing Director Bonita Stewart hosted the 2nd webinar in the Think2010 series, entitled “Think2010: Four Winning Moves for 2010.” She discussed tools and strategies that you can use to differentiate your offerings, increa…
Continue reading...Upgrade to AdWords Editor 7.6.1
13. November 2009
AdWords Editor version 7.6.1 is now available for Windows and Mac. This new version includes support for ad scheduling, advanced location targeting, YouTube Promoted Video ads, and other features. For a complete list of changes and instructions, visit …
Continue reading...Landing page logic for your Google Adwords campaign
12. November 2009
Landing pages for your Google Adwords campaigns can be difficult to get right first time. In fact that is the beauty of the whole Adwords technology you can constantly improve and tweak.
There are 2 simple landing page rules which are based on logic:
1. Make the landing page relevant to the ad.
Repeat the keywords in [...]
AdWords system maintenance on November 14th
12. November 2009
On Saturday, November 14th, 2009 the AdWords system will be unavailable from approximately 10AM to 2PM PST, for maintenance. While you won’t be able to sign in to your accounts during this time, your campaigns will continue to run as usual.AdWords syst…
Continue reading...Announcing Product Listing Ads
11. November 2009
Each day we see many users come to Google.com to research products and find where to buy them. To better serve these users, we’ve been testing a new feature of AdWords called Product Listing Ads. Product Listing Ads works with an advertiser’s Google …
Continue reading...Google Ad Planner: Now even easier to find the right audience for your campaigns
11. November 2009
In our ongoing effort to give you in-depth data for your media plan, we’ve released a number of Google Ad Planner enhancements that provide a more granular view of where your audience can be found.Subdomain dataWe’ve added subdomain data to Google Ad P…
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30. November 2009
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