Google Adwords Mastery

Think2010: Series recap

We kicked off the Think2010 blog series 14 weeks ago with the idea of helping you prepare for the coming year by devoting one post each week to big-picture, forward-looking themes supported by actionable tips. Over the course of the series we’ve covere…

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Search Based Keyword Tool: 1 Minute Guide

As the end of the year approaches, you may be thinking about how to drive more traffic to your AdWords campaigns and in turn, to your website.Millions of people use Google each day to find products and services by searching on various keywords. This me…

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New resource for display advertisers on the Content Network

Over the last year and a half, we’ve made significant changes to the Google Content Network to deliver better performance for your campaigns and to simplify the process of serving ads across a range of websites. As we roll out more features, we want to…

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Think2010: Personalization and accountability

As part of our Fast.Forward. program, we’ve asked numerous industry leaders – from Google and beyond – about the online marketing trends they think will be significant in the year ahead. This week we’ll talk about making your campaigns more personal by…

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Optimize your campaigns for mobile in time for the holidays

Shoppers increasingly use their smartphones to search the internet, and we typically see an increase in shopping-related queries on Android, iPhone and Palm WebOS devices during the holiday season.(click for full size image)Ensure that your online camp…

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Update your skills – take the Google Advertising Fundamentals exam

As part of our ongoing efforts to improve training materials and the Google Advertising Professionals program we have updated the certification exam and learning center.We’ve created a new Google Advertising Fundamentals exam designed to be more rigoro…

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Think2010: The need for speed

In our Think2010 post a couple weeks ago, we noted how important experimentation will be in the coming year to help you optimize your campaign for the best possible ROI. A very closely-related tenet is the commitment to speed. There is great access to …

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AdWords & Analytics Sessions at SES Chicago

Next week on December 7th and 8th, you can catch presentations by the Google AdWords team at SES Chicago. We’ll be offering practical tips on how to quickly improve your search and display ads performance in the following sessions:What’s New and Exciti…

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Think2010: Innovate to better connect

As you plan your marketing approach for 2010, think of ‘innovation’ in a broad sense. You don’t need to be the first to venture into uncharted territory or the one to make the biggest splash. You just need to think openly and differently about your cus…

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