Google Adwords Mastery

Go Mobile! Series: Introducing click-to-call phone numbers in local ads on mobile devices

When people search for goods or services using their mobile phones, they often prefer to call a store rather than visit that store’s website. Whether they’re placing a direct order, making a reservation, or inquiring about services, the ability for pro…

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Go Mobile! Series: New targeting options for mobile ads

If you’ve chosen to show ads on iPhones and other mobile devices with full internet browsers, you can now target specific mobile devices or carriers. This feature makes it easier for you to reach the right users if you have a carrier- or device-specifi…

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Policy adjustment for display URLs

The display URL (the URL that appears within the ad itself) shows potential visitors to a site where they’ll land when they click on an ad. For sites that sit on shared or hosted domains (such as blogspot.com), we’re adjusting our display URL policy to…

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Welcome to our “Go Mobile!” Series

This is an exciting time for mobile. Over the past year, consumers have increasingly turned to their mobile devices to access the internet. They’re performing searches, browsing content, watching videos, and interacting with mobile applications. Looki…

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AdWords system maintenance on January 9th

On Saturday, January 9th, 2010 the AdWords system will be unavailable from approximately 10AM to 2PM PST, for maintenance. While you won’t be able to sign in to your accounts during this time, your campaigns will continue to run as usual. AdWords syste…

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New ways to optimize Content Network campaigns

We’re often asked, “How can I maximize the ROI from Content Network campaigns?”As part of our new Optimization University initiative, we’ve developed a Getting Started Guide and a series of 6 videos to help answer this question for you. The guide and v…

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