Archive | May, 2010
New Ad Planner features: the Ad Planner 1,000 and greater integration with AdWords
Today, we’re introducing several new features that integrate DoubleClick Ad Planner data with other Google advertising solutions. These features help streamline the process of planning and building online ad campaigns and give you useful d…
Continue reading...New tool for brand advertisers on the Google Content Network
27. May 2010
Over the past year, we’ve focused on building new solutions on the Google Content Network for campaigns focused on branding. Last year we introduced frequency capping to help you manage how often your Content Network campaigns reach the right people. W…
Continue reading...Improvements to view-through conversion reporting for display campaigns
24. May 2010
This week, we’re making two new feature enhancements to our view-through conversion reporting to help you more effectively measure the ROI of your display campaigns on the Google Content Network. View-through conversion reporting, which we launched l…
Continue reading...Happy U.S. Small Business Week
24. May 2010
Each year since 1963, the President of the United States has set aside a week to celebrate the contributions of American small businesses: National Small Business Week. Taking place in Washington D.C. from May 23rd – 29th this year, the event salutes…
Continue reading...Manage and Track your extensions with the new Ad Extensions tab
21. May 2010
Over the last year we’ve launched a number of ad extensions in AdWords to help you make your ads more useful and relevant to people searching for information on Google. Ad extensions expand your standard text ad with one or more lines of additional i…
Continue reading...Go Mobile! Series: Introducing click-to-call ads for mobile content and apps
20. May 2010
Today at Google I/O, we announced that we’ll begin extending click-to-call advertising to mobile content and apps on the Google Content Network in the coming weeks. Click-to-call ads for mobile content and apps work with phone extensions and appear a…
Continue reading...Reminder: Upcoming webinar on display advertising opportunities
17. May 2010
We wanted to remind you that this week we’re holding a webinar about our recent innovations in display advertising and how marketers are incorporating it into their strategies.Join us on May 20, 2010 at 11:00am PST / 1:00pm CST / 2:00pm EST.Specifica…
Continue reading...Upcoming webinar: Video Targeting
14. May 2010
We previously highlighted a campaign that American Apparel ran on YouTube in which they targeted pet videos — including one of the most famous videos on the site. Part of the secret of American Apparel’s success was their use of Video Targeting, a t…
Continue reading...Making local advertising easy: upgrade your local business ads to location extensions
14. May 2010
Last year, we unveiled a new feature called location extensions for those of you who use online advertising to drive traffic to your brick and mortar locations. This feature allows you to include information such as your business name, address and phon…
Continue reading...AdWords system maintenance on May 13th
12. May 2010
On Thursday, May 13th, 2010 the AdWords system will undergo maintenance from approximately 6:00PM to 6:30PM PDT. While you may not be able to sign in to your accounts during this time, your campaigns will continue to run as usual.While, AdWords system …
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27. May 2010
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