Google Adwords Mastery

Improved keyword diagnosis — no appointments necessary

“Are my ads showing? If they aren’t, why not?”

Whether you have ten keywords or ten thousand, making sure your ads are showing is a top priority. Now you can get detailed diagnostic information for multiple keywords at once by using a new keyword diag…

AdWords ad serving issue

At approximately 1:40pm Pacific Time today, we encountered an issue that prevented ads from being shown on Google.com and Search Partner sites.  Our engineering team has diagnosed the issue and is working hard to restore service. As of now, most o…

New Advertiser Goals in the Opportunities Tab

When you optimize your AdWords account, you probably start with a primary goal in mind. Some advertisers focus on increasing traffic, while others care more about keeping costs down or monitoring return on investment.

The keyword, bid, and budget idea…

Get your ROI in shape for the summer with these tips

A couple of weeks ago, we announced the Conversion Champion Challenge, a contest to help you get your ROI in shape for the summer using free AdWords conversion products. It’s not too late to enter and compete to win the grand prize – an AdWords vou…

Introducing seller rating extensions on Google.com

Over the last year, we’ve introduced a number of new advertising features to help merchants provide potential customers with the most relevant information when they’re searching on Google.com. For example, last year we introduced product extension…

Ad Sitelinks now available for any campaign

Back in November we launched Ad Sitelinks to help you get even better results from your top performing ads. Since then, we’ve seen advertisers experience huge gains with Ad Sitelinks, boosting their clickthrough rates on average by more than 30%. T…

Keep current on all things advertising

The rapid pace of change in the advertising space can be dizzying. From new ad formats to new ad systems, from startups to mergers, the marketing industry is running at a million miles an hour, and it’s often daunting to keep up with it all. We know …

Changes to reporting in AdWords

The Report Center is full of helpful data, but effective campaign management needs to combine insights and control. That’s why we’ve moved a number of reports from the Report Center directly into the Campaigns tab.Now you can use AdWords to see the s…

Introducing the Google Display Network

Over the past year, we’ve been focused on investing in display advertising, and we’ve seen great momentum from the increasing number of you running display campaigns with Google. We’ve rolled out new features and targeting options and more precis…

Click-to-call for mobile content and apps now fully launched

Last month at Google I/O, we previewed a new mobile advertising format, click-to-call for apps and mobile website content. We wanted to follow-up and let you know that this feature is now fully live and available to everyone who advertises with AdWords…