Google Adwords Mastery

(Cross-posted from the Google Analytics Blog)

Is your website performing as well as it could be? Do you want to get more out of your digital marketing campaigns, including AdWords and other digital media? Do you feel like you have gaps in your curren…

A few months ago, we launched top of page bid estimates to provide additional assistance in optimizing your ads to show above the search results. Today, we wanted to let you know about ways to more easily and scalably take action on these bid estimate…

Think it’s too late for holiday marketing initiatives? Think again!

Today the Think with Google team launches December Adventure, where every weekday between now and December 23, they’ll share useful, surprising and delightful insights and oppo…

Editor’s Note: As of December 1st, 2011, you will start to see Promoted Videos referred to as TrueView in-search and TrueView in-display.There’s no debate that the world is going mobile. Mobile web searches have grown five times over the past two yea…

AdWords Editor version 9.7.1 is now available for Windows and Mac. This new version includes performance improvements and several new options for editing and targeting your campaigns. A few highlights: Faster downloading for large accounts, and faster …

The busiest shopping days of the holiday season are just around the corner! As you’re thinking about ways to get more results from AdWords this season, consider investing in Product Listing Ads, which allow shoppers to see the exact products you offer …

Last week, we announced Google+ Pages, which provide a new way for businesses, brands, products, organizations and other entities to build a public identity on Google+. We’re encouraged by the number of pages that have been created and brands’ ent…

As you may already know, last Monday we announced Google+ Pages for businesses, a collection of tools and products to help clients get closer to customers. Over the next two days we’re offering two awesome opportunities for you to learn more about ge…

Quick pop quiz:1. Based on search history, in what month does consumer demand for pretzels peak?2. Search adds how much (in $) to the world’s GDP?3. In 2011, what percent of people dreamed and brainstormed about their next vacation?4. What percent of…

This week we introduced Google+ Pages, a new way to get closer to your customers online. At that time we announced that you’d be able to link your Page to your AdWords campaigns, so that all your +1s — from your Page, your website, ads and search r…