Today we're announcing a new family of ad formats called TrueView Video Ads. TrueView Video Ads give viewers choice and control over which advertiser’s message they want to see and when. And we charge advertisers only when a viewer has chosen to watc...
Continue reading...Tuesday, November 16, 2010
As part of our Google Images redesign this July, we introduced Image Search Ads, which include a thumbnail alongside your ad text. We learned that on Google Images, image-based ads provided great results for our advertisers. They are also a highly usef...
Continue reading...Wednesday, November 10, 2010
Google Analytics, Google Website Optimizer, Search Funnels, and AdWords Conversion Tracking - these are some of our favorite tools for measuring and optimizing conversions on websites. These tools help you maximize your return on investment whether you...
Continue reading...Tuesday, November 2, 2010
What if you found out that your AdWords campaigns were bringing you more customers than you realized?Zac Stafford, Senior Search Strategist at Nina Hale Search Marketing in Minneapolis, MN, recently discovered that this was true for his client, modern ...
Continue reading...Tuesday, October 26, 2010
Back in June we began moving AdWords reports into the Campaigns tab. Since then, we’ve copied over every key AdWords report, letting you quickly download your data from the same pages where you manage your campaigns. In the next few weeks we’ll fi...
Continue reading...Thursday, October 21, 2010
Since the inception of the Google Display Network, contextual targeting has helped you to reach users effectively. This type of targeting allows you to show your ads next to related web content that users visit across millions of sites on the Display N...
Continue reading...Wednesday, October 20, 2010
A few weeks ago, we announced the launch of Estimated Top Impressions in the bid simulator. Today we’re announcing another improvement: the ability to view bid simulations across keywords in an ad group at once. With this launch, we hope to give you ...
Continue reading...Tuesday, October 12, 2010
Since launching Ad Sitelinks last November, more than 100,000 of our advertisers have made use of the format to provide deeper access to their sites’ relevant content directly from ads on Google.If you’re still on the fence about using Sitelinks, o...
Continue reading...Wednesday, September 15, 2010
Today we’re announcing the second annual TV for All contest, where your business has the opportunity to win $25,000 in national advertising with Google TV Ads and online video partner sites, including YouTube.click for a full size imageWe originally ...
Continue reading...Thursday, September 9, 2010
Today we're happy to announce the launch of a new website - the AdWords Small Business Center. Many of you asked for an AdWords resource focused on learning and the top tips for small and medium businesses, and we listened. This new central learn...
Continue reading...
Thursday, December 2, 2010
0 Comments