Tag Archive | "Display Ads"
Get design tips to boost the impact of your display ad
While the right text and placement of your display ad are always crucial, you should also make sure that your ad is well designed. But how exactly can you ensure that your ad stands out on a web page, looks professional and is consistent with your ove...
Continue reading...Google Display Network series: Measure everything. Optimize relentlessly.
Thursday, August 12, 2010
In the last three weeks, we showed you tools to effectively plan your display advertising campaigns, develop compelling ads, and target your ads to reach precisely the right audience across millions of both popular and niche s...
Continue reading...Introducing the Google Display Network
Friday, June 18, 2010
Over the past year, we’ve been focused on investing in display advertising, and we’ve seen great momentum from the increasing number of you running display campaigns with Google. We’ve rolled out new features and targeting options and more precis...
Continue reading...Reminder: Upcoming webinar on display advertising opportunities
Monday, May 17, 2010
We wanted to remind you that this week we’re holding a webinar about our recent innovations in display advertising and how marketers are incorporating it into their strategies.Join us on May 20, 2010 at 11:00am PST / 1:00pm CST / 2:00pm EST.Specifica...
Continue reading...Now available: Reach the right audience through remarketing
Thursday, March 25, 2010
Imagine you’re a travel company, and you’re trying to excite users during the holiday season about deals to tropical Caribbean destinations. Users may come to your website, browse the offers and think about booking a trip, but decide that the deal ...
Continue reading...Opening up YouTube to new display advertisers
Tuesday, March 16, 2010
One of our goals is to democratize access to display advertising and make it accessible and open -- like search advertising -- so new advertisers can participate easily. We launched Display Ad Builder in 2008 to help you easily set up and run display ...
Continue reading...New tool for brand advertisers on the Google Content Network
Thursday, March 4, 2010
Two types of advertisers run campaigns across the Google Content Network. The first group, direct response advertisers, measures the success of their campaigns by looking for clicks, traffic to their sites, and sales. In contrast, brand advertisers typ...
Continue reading...New holiday ad templates available in Display Ad Builder
Monday, November 2, 2009
This winter season take advantage of holiday-themed Display Ad Builder templates to advertise your products and services.You can find these new templates in the "Seasonal" category of the Display Ad Builder gallery. Here are some examples of the templa...
Continue reading...Google Campaign Insights: Better measurement for display advertising
Monday, October 19, 2009
As we've previously posted, one of our aims is to improve display advertising on the web. Three simple principles guide our approach: simplify the system for buying and selling display ads; deliver better performance that advertisers and agencies can m...
Continue reading...Announcing the new DoubleClick Ad Exchange
Thursday, September 17, 2009
You may have seen our post on the Official Google Blog, announcing the new DoubleClick Ad Exchange. The Ad Exchange is a real-time marketplace to buy and sell display advertising space.The "buyers" in the Ad Exchange are typically ad networks and agenc...
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Wednesday, September 1, 2010
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