Tag Archive | "Display Network"

New Tutorial: Exporting Google Display Network Placements from Ad Planner into AdWords

Tuesday, August 17, 2010

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DoubleClick Ad Planner helps you research and identify the web sites most likely to attract your audience. With Ad Planner, you can select sites, add them to your media plan and easily export them directly into your AdWords account as a ...

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Google Display Network series: Measure everything. Optimize relentlessly.

Thursday, August 12, 2010

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In the last three weeks, we showed you tools to effectively plan your display advertising campaigns, develop compelling ads, and target your ads to reach precisely the right audience across millions of both popular and niche s...

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Google Display Network series: Your toolbox for creative display ads

Friday, July 30, 2010

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In last week’s installment of our Google Display Network series, we showed how DoubleClick Ad Planner can help you effectively plan your display ad campaigns and reach the right audience. Today we’ll talk about creating compelling display ads and t...

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Google Display Network series: Effectively planning your online display campaigns

Friday, July 23, 2010

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Cross posted from the Google Agency Ad Solutions Blog We recently introduced a new umbrella name for our online display media offerings, the Google Display Network (GDN), to make our advertising solutions clear. You also heard from us&n...

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Introducing the Google Display Network

Friday, June 18, 2010

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Over the past year, we’ve been focused on investing in display advertising, and we’ve seen great momentum from the increasing number of you running display campaigns with Google. We’ve rolled out new features and targeting options and more precis...

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New Ad Planner features: the Ad Planner 1,000 and greater integration with AdWords

Thursday, May 27, 2010

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Today, we’re introducing several new features that integrate DoubleClick Ad Planner data with other Google advertising solutions. These features help streamline the process of planning and building online ad campaigns and give you useful d...

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New tool for brand advertisers on the Google Content Network

Thursday, May 27, 2010

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Over the past year, we've focused on building new solutions on the Google Content Network for campaigns focused on branding. Last year we introduced frequency capping to help you manage how often your Content Network campaigns reach the right people. W...

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Improvements to view-through conversion reporting for display campaigns

Monday, May 24, 2010

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This week, we’re making two new feature enhancements to our view-through conversion reporting to help you more effectively measure the ROI of your display campaigns on the Google Content Network. View-through conversion reporting, which we launched l...

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Reminder: Upcoming webinar on display advertising opportunities

Monday, May 17, 2010

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We wanted to remind you that this week we’re holding a webinar about our recent innovations in display advertising and how marketers are incorporating it into their strategies.Join us on May 20, 2010 at 11:00am PST / 1:00pm CST / 2:00pm EST.Specifica...

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