Many of you use contextual targeting on the Google Display Network to reach potential customers as they read web content directly related to your products or services. To date, you've been able to do this by specifying keywords that work together to sh...
Continue reading...Monday, March 21, 2011
You've probably noticed that ads appearing on the Google Display Network have a special "i" icon that expands to an "Ads by Google" label in the bottom corner of the ad. Users who click this label are taken to a page where they learn more about online ...
Continue reading...Saturday, February 19, 2011
If you use managed placements to manage bidding or targeting on the Google Display Network, you might have at one point questioned why you saw three separate default bids in your ad groups: a regular default bid, a managed placements bid, and a Display...
Continue reading...Tuesday, January 18, 2011
This Wednesday, January 19, we'll be hosting a live online course on Remarketing in the AdWords Online Classroom (UK). This free, hour-long, interactive presentation will be delivered by an Online Media Specialist and will take place at 3pm GMT (7am PS...
Continue reading...Friday, January 14, 2011
This week, we’re launching the Contextual Targeting Tool to help you more easily reach customers as they spend time on millions of sites in the Google Display Network.As you may already know, contextual targeting helps you reach potential customers a...
Continue reading...Friday, December 17, 2010
On the Google Display Network, we've been working hard to make display advertising accessible to everyone, no matter what your size or budget. In 2008, we launched Display Ad Builder to help you design display ads in minutes for free. Now, 100 new adve...
Continue reading...Tuesday, December 14, 2010
Editors note: This is a guest blog post from the Chrome Web Store team, presenting you a new opportunity to grow your business on the web.Growing revenue and traffic are important goals for most online businesses. The Chrome Web Store that we made avai...
Continue reading...Thursday, October 21, 2010
Since the inception of the Google Display Network, contextual targeting has helped you to reach users effectively. This type of targeting allows you to show your ads next to related web content that users visit across millions of sites on the Display N...
Continue reading...Tuesday, October 12, 2010
One of our key goals is to help you drive better performance with your display advertising campaigns.As users increasingly spend time across a growing number of sites, however, display advertising is becoming more challenging. Last year alone there wer...
Continue reading...Thursday, September 16, 2010
Cross posted from the YouTube blog. For big advertisers on YouTube, the YouTube homepage is often seen as the holy grail. It's the highest-profile placement on YouTube, providing marketers with the ability to deliver a big impact and drive atten...
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Tuesday, March 29, 2011
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