Google Adwords Mastery

Go Mobile! Series: iPad Device Targeting Now Available

As we announced earlier this month, we’ve included the iPad in our list of mobile devices with full internet browsers, making it easy for you to run your campaigns on it.Now that we’ve finished our rigorous iPad testing, we feel confident adding th...

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Go Mobile! Series: Understand your click-to-call options

Our mobile phones are with us for a large part of the day. When you're on the go and there's no time to turn on a laptop or computer, it's natural to reach for your phone when you need to conduct a search, especially now that many phones have the capab...

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Go Mobile! Series: Your ads on the iPad

Like many of you, we’re excited about the upcoming release of Apple’s iPad and the promise of tablet computers. Innovative products like the iPad are on the cutting edge of a whole new class of devices that promise to make accessing information and...

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Go Mobile! Series: Reach local customers

About one in three mobile search queries are made by people who are looking for something in their local area. This means that local businesses have the opportunity to reach mobile users when they’re nearby and looking to take immediate action. Here ...

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Go Mobile! Series: A case study in optimizing mobile campaigns

More and more people are accessing the internet on their mobile devices. Take advantage of this trend by making sure that your ad campaigns are opted in to show on mobile devices with full internet browsers. If you’d like to take things to the next l...

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Go Mobile! Series: Enhanced click-to-call phone numbers

Recently, we announced new click-to-call phone numbers for local ads that appear on mobile devices with full internet browsers, like iPhone, Android or Palm Pre. This week, we're bringing the same click-to-call benefits to national advertisers through ...

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Go Mobile! Series: Join us for a free mobile webinar

The Internet is going mobile. Every week, tens of millions of people search on Google from their mobile phones and generate hundreds of millions of searches. Using mobile ads, you can reach these consumers while they're on-the-go.Please join us for an ...

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Go Mobile! Series: Targeting options to make your mobile ads relevant

Last week, we showed you how to use Google Analytics to understand how mobile visitors interact with your website. We also showed you how to use that information to optimize your AdWords campaigns. This week, we'll show you how you can tailor your camp...

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