We're excited to announce the launch of Enhanced CPC, a new automated bidding feature that can help you improve your ROI on your campaigns with manual bidding. Enhanced CPC uses your campaign's historical conversion tracking data to automatically adjus...
Continue reading...Friday, July 30, 2010
In early June, we announced the Conversion Champion Challenge, a contest challenging you to use free AdWords conversion products to increase your ROI, then submit a mini-case study telling us about your experience. The grand prize winner will receive a...
Continue reading...Wednesday, June 30, 2010
"Are my ads showing? If they aren't, why not?" Whether you have ten keywords or ten thousand, making sure your ads are showing is a top priority. Now you can get detailed diagnostic information for multiple keywords at once by using a new keyword diag...
Continue reading...Wednesday, June 9, 2010
Now that summer is here, people are thinking about how to get in shape as quickly as they can. Well, your conversion rate wants a beach bod too, and with a little work and some tools in your AdWords account, you can whip it into top form. It’s critic...
Continue reading...Saturday, April 24, 2010
Over the past few weeks, we've posted 4 videos that suggested small changes you can make to your AdWords account to help you improve your performance. This week, we'll provide you with some guidance for measuring the results of these changes.With AdWo...
Continue reading...Friday, April 16, 2010
Potential customers choose your website over your competitors' based solely on what they see in your ads. If your ads don't distinguish your site or really sell your message, then you're probably missing out on valuable sales.To help you think about yo...
Continue reading...Friday, April 9, 2010
The keywords you’ve chosen in your AdWords account are critical to your advertising success. Potential customers won't be able to find your ad unless you've chosen the right keywords, which could lead you to miss out on valuable sales.Check out the v...
Continue reading...Monday, April 5, 2010
As an AdWords advertiser, you're in complete control of your advertising costs. Today, we'd like to highlight some tools and strategies that you can use to make sure that you're spending effectively.For example, you can focus your budget on what gets ...
Continue reading...Friday, March 26, 2010
Taking a little time to organize your account can help you to better target your potential customers. It can also save you time and effort when it comes to managing your advertising. The video below will show you how a few minor changes to your accoun...
Continue reading...Thursday, March 11, 2010
More and more people are accessing the internet on their mobile devices. Take advantage of this trend by making sure that your ad campaigns are opted in to show on mobile devices with full internet browsers. If you’d like to take things to the next l...
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Monday, August 16, 2010
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