Tag Archive | "Optimization"

Three ways to control your AdWords costs

Monday, April 5, 2010

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As an AdWords advertiser, you're in complete control of your advertising costs. Today, we'd like to highlight some tools and strategies that you can use to make sure that you're spending effectively.For example, you can focus your budget on what gets ...

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Improve your account structure to improve your results

Friday, March 26, 2010

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Taking a little time to organize your account can help you to better target your potential customers. It can also save you time and effort when it comes to managing your advertising. The video below will show you how a few minor changes to your accoun...

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Go Mobile! Series: A case study in optimizing mobile campaigns

Thursday, March 11, 2010

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More and more people are accessing the internet on their mobile devices. Take advantage of this trend by making sure that your ad campaigns are opted in to show on mobile devices with full internet browsers. If you’d like to take things to the next l...

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Bid ideas now in the Opportunities tab

Thursday, February 11, 2010

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Over the past few months, you may have visited the Opportunities tab to get customized keyword and budget ideas for optimizing your account. Now we're adding more functionality to the Opportunities tab with the introduction of bid ideas. Bid ideas, b...

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Optimize your campaigns for mobile in time for the holidays

Friday, December 11, 2009

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Shoppers increasingly use their smartphones to search the internet, and we typically see an increase in shopping-related queries on Android, iPhone and Palm WebOS devices during the holiday season.(click for full size image)Ensure that your online camp...

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AdWords & Analytics Sessions at SES Chicago

Thursday, December 3, 2009

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Next week on December 7th and 8th, you can catch presentations by the Google AdWords team at SES Chicago. We'll be offering practical tips on how to quickly improve your search and display ads performance in the following sessions:What's New and Exciti...

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New alerts for your campaigns

Monday, November 9, 2009

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Alerts are a great way to stay on top of changes in your account. In addition to the account alerts already available for billing and campaign maintenance, you can also use custom alerts to monitor shifts in key metrics like clicks and cost. We'd like ...

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