Tag Archive | "research"
Think Insights with Google is out of beta and packing a data punch
Quick pop quiz:1. Based on search history, in what month does consumer demand for pretzels peak?2. Search adds how much (in $) to the world’s GDP?3. In 2011, what percent of people dreamed and brainstormed about their next vacation?4. What percent of...
Continue reading...Latest Display benchmarks now available
Wednesday, August 17, 2011
Evaluating the success of display campaigns can be an exercise in relativity. You gauge current campaigns against past performance or compare across multiple campaigns and advertisers within your roster of brands or clients. But in seeking more compre...
Continue reading...Studies show search ads drive 89% incremental traffic
Tuesday, August 9, 2011
Advertisers often wonder whether search ads cannibalize their organic traffic. If search ads were paused, would clicks on organic results increase and make up for the loss in paid traffic? Google statisticians recently ran over 400 studies on paused ac...
Continue reading...Because Data Beats Opinion: Introducing Think Insights with Google
Thursday, May 12, 2011
It’s one of our company’s guiding principles that data beats opinion. And as such, we’ve put a lot of effort into asking some interesting questions—How do new mothers use the Internet? When do people really start their holiday shopping? What tr...
Continue reading...Because Data Beats Opinion: Introducing Think Insights with Google
Thursday, May 12, 2011
It’s one of our company’s guiding principles that data beats opinion. And as such, we’ve put a lot of effort into asking some interesting questions—How do new mothers use the Internet? When do people really start their holiday shopping? What tr...
Continue reading...Smartphone User Study Shows Mobile Movement Under Way
Tuesday, April 26, 2011
Cross posted from the Google Mobile Ads Blog:71% of smartphone users search because of an ad they’ve seen either online or offline; 82% of smartphone users notice mobile ads, 74% of smartphone shoppers make a purchase as a result of using their smar...
Continue reading...Think with Google: Search Ads Affect Offline Sales Too
Wednesday, April 6, 2011
Do online search campaigns lead to in-store sales? Controlled studies we call ‘Online-to-Store’ experiments prove time and again that they do! Check out this video for results from large advertisers that tested the effects of using keywords targete...
Continue reading...- Door Curtains ·: i both use Adwords and FB Ads, facebook ads are mu...
- Hayden Bennett: it is sad that i had my Adwords account banned las...
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Friday, November 11, 2011
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