Over the past year, we've focused on building new solutions on the Google Content Network for campaigns focused on branding. Last year we introduced frequency capping to help you manage how often your Content Network campaigns reach the right people. W...
Continue reading...Tuesday, May 4, 2010
Today we’re announcing a new enhancement to Conversion Optimizer: Target CPA Bidding. With Target CPA Bidding, you can set a bid that reflects the average amount you’d like to pay for a conversion rather than the maximum you’re willing to pay for...
Continue reading...Thursday, April 29, 2010
In late September, we launched a beta version of the updated Keyword Tool. This tool is a new, streamlined way for you to identify additional keywords and add them to your account. Previously, we offered two distinct tools to expand your keyword list. ...
Continue reading...Tuesday, March 23, 2010
In order to help you make more informed decisions about your AdWords keywords, ad groups, and campaigns, we're excited to release a new set of reports for your AdWords account: AdWords Search Funnels (beta). Currently, conversions in AdWords are attrib...
Continue reading...Thursday, February 25, 2010
Every day, thousands of AdWords advertisers use Google Ad Planner to research websites and select where to advertise online. We're continuing to improve this tool in order to provide the deepest, most accurate insight into online audiences possible. To...
Continue reading...Thursday, December 3, 2009
Next week on December 7th and 8th, you can catch presentations by the Google AdWords team at SES Chicago. We'll be offering practical tips on how to quickly improve your search and display ads performance in the following sessions:What's New and Exciti...
Continue reading...Monday, October 5, 2009
Because high-end mobile phones offer a browsing experience that is similar to the desktop computer, advertising on mobile is a natural extension for any AdWords campaign. With high-end mobile phones like the iPhone and phones running Android offering f...
Continue reading...Wednesday, September 2, 2009
As an AdWords advertiser, you're likely focused on making sure your paid advertising campaigns are performing well and delivering positive results - but have you also thought about taking advantage of the free ways you can promote your physical busines...
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Thursday, May 27, 2010
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