Google Adwords Mastery

More advertiser control on YouTube

Today's post comes from the Official YouTube Blog:We’re constantly working to give advertisers control and flexibility over their YouTube campaigns. We place great value on this because ads are an extension of what a company represents as a business,...

Continue reading...

Introducing the Google Display Network

Over the past year, we’ve been focused on investing in display advertising, and we’ve seen great momentum from the increasing number of you running display campaigns with Google. We’ve rolled out new features and targeting options and more precis...

Continue reading...

Upcoming webinar: Video Targeting

We previously highlighted a campaign that American Apparel ran on YouTube in which they targeted pet videos -- including one of the most famous videos on the site. Part of the secret of American Apparel’s success was their use of Video Targeting, a t...

Continue reading...

Opening up YouTube to new display advertisers

One of our goals is to democratize access to display advertising and make it accessible and open -- like search advertising -- so new advertisers can participate easily. We launched Display Ad Builder in 2008 to help you easily set up and run display ...

Continue reading...

New ways to optimize Content Network campaigns

We're often asked, "How can I maximize the ROI from Content Network campaigns?"As part of our new Optimization University initiative, we've developed a Getting Started Guide and a series of 6 videos to help answer this question for you. The guide and v...

Continue reading...

New resource for display advertisers on the Content Network

Over the last year and a half, we've made significant changes to the Google Content Network to deliver better performance for your campaigns and to simplify the process of serving ads across a range of websites. As we roll out more features, we want to...

Continue reading...

AdWords & Analytics Sessions at SES Chicago

Next week on December 7th and 8th, you can catch presentations by the Google AdWords team at SES Chicago. We'll be offering practical tips on how to quickly improve your search and display ads performance in the following sessions:What's New and Exciti...

Continue reading...

Promoted videos now in AdWords

Earlier this year we posted on how to advertise your business on YouTube through Promoted Videos, and now you can advertise with Promoted Videos directly through AdWords.If you have a video about your business, Promoted Videos allow you to drive viewer...

Continue reading...