Editors note: Today’s guest blogger is Scott Imbrie, CEO and Co-Founder of Original Skateboards. His passion is longboarding, a popular form of skateboarding that blends elements of surfing and snowboarding. Scott started Original in 2002 with his br...
Continue reading...Friday, October 29, 2010
YouTube served its 500,000,000th Promoted Video view this week. Using Promoted Videos (available in your AdWords account), businesses can promote a video against search results on YouTube. But Promoted Videos offers a discovery component as well, all...
Continue reading...Friday, October 15, 2010
Editors note: Today’s guest bloggers are Troy Olson, Digital Advertising Manager, and Jeff Loquist, Search Marketing Manager, for ShoppersChoice.com. ShoppersChoice.com owns and operates a family of web stores with a wide selection of products, from ...
Continue reading...Thursday, September 16, 2010
Cross posted from the YouTube blog. For big advertisers on YouTube, the YouTube homepage is often seen as the holy grail. It's the highest-profile placement on YouTube, providing marketers with the ability to deliver a big impact and drive atten...
Continue reading...Wednesday, September 15, 2010
Today we’re announcing the second annual TV for All contest, where your business has the opportunity to win $25,000 in national advertising with Google TV Ads and online video partner sites, including YouTube.click for a full size imageWe originally ...
Continue reading...Monday, August 30, 2010
Today's post comes from the Official YouTube Blog:We’re constantly working to give advertisers control and flexibility over their YouTube campaigns. We place great value on this because ads are an extension of what a company represents as a business,...
Continue reading...Friday, June 18, 2010
Over the past year, we’ve been focused on investing in display advertising, and we’ve seen great momentum from the increasing number of you running display campaigns with Google. We’ve rolled out new features and targeting options and more precis...
Continue reading...Friday, May 14, 2010
We previously highlighted a campaign that American Apparel ran on YouTube in which they targeted pet videos -- including one of the most famous videos on the site. Part of the secret of American Apparel’s success was their use of Video Targeting, a t...
Continue reading...Tuesday, March 16, 2010
One of our goals is to democratize access to display advertising and make it accessible and open -- like search advertising -- so new advertisers can participate easily. We launched Display Ad Builder in 2008 to help you easily set up and run display ...
Continue reading...Thursday, January 7, 2010
We're often asked, "How can I maximize the ROI from Content Network campaigns?"As part of our new Optimization University initiative, we've developed a Getting Started Guide and a series of 6 videos to help answer this question for you. The guide and v...
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Wednesday, November 10, 2010
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